Good news for folks that is deciding to buy the new Toyota Prius C. Today, UMW Toyota Motor announced offering free service package for the first 10,000 km or 6 months of ownership. This offers valid for customers who purchase a Toyota Prius C from the 6th to 17th August 2012 in Malaysia.
The new Prius C, utilises the latest Toyota Intelligent Hybrid Synergy Drive Technology to run independently on either petrol or electric power, or a combination of both.
Anyway, the free service package is not that attractive at least to us since many other automakers have offered similar or better package and warranty as standard. UMW Toyota Motor, we are expecting more than this.
According to Toyota today, Toyota’s sales of hybrid vehicles have passed the four-million mark globally. The milestone, which includes Lexus hybrids, was achieved in late April with the latest million being sold in just 14 months. Moreover, the Prius family contributing more than 2.8 million units.
Global demand for Toyota’s hybrid vehicles is accelerating rapidly with more than 425,000 sold in the first four months of 2012 – more than two-thirds of last year’s total. So far this year, hybrid vehicles have accounted for 15 per cent of Toyota’s global vehicles sales. This puts Toyota on track to sell more than one million hybrid vehicles in a year for the first time in its history.
Toyota in Japan calculates that its worldwide sales of hybrid vehicles since 1997 have contributed greatly to the reduction of CO2 emissions which are considered to be a cause of global warning.
It says those vehicles have generated approximately 26 million fewer tons* of CO2 than would have been produced by petrol-powered vehicles of similar size and driving performance.
After releasing its first hybrid vehicles in Japan in 1997, Toyota took almost 10 years to post the first one million sales. The second million was sold in two years and three months, and the third million in just 18 months. The third million milestone was reached in February last year.
*Toyota Motor Corporation calculation based on the number of registered vehicles x distance travelled x fuel costs (actually fuel efficiency in each country) x C02 conversion factor.
Today, Toyota Australia launched the Australia’s most affordable hybrid car and the best fuel economy in the city – Toyota’s Prius C.
Guess what? The new Prius C is priced from AUD 23,990 which is equivalent to RM 77,300. Precisely, this car is AUD 6,000 (after currency conversion: RM 19,333) less than Honda Insight in Australia. Well, I am started to feel lost about full exemption on import and excise duty for hybrid cars and EVs in Malaysia which valid until 2013. Is it now partial? Here in Malaysia, the Prius C priced at RM 97,000 OTR with insurance in Peninsular Malaysia.
Back to the topic, this new Prius C exhibits a unique personality designed to attract an entirely new audience of singles, couples and young families in Australia. Toyota now offers three hybrid cars in Australia, with Prius C joining the Prius and Australia manufactured Camry Hybrid.
The proven hybrid system returns just 3.7 litres/100km on the city cycle and 3.9 litres/100km on the combined cycle with CO2 emissions of 90 grams/km.
Standard features include smart (keyless) entry and start, automatic air-conditioning, 6.1-inch touch-screen display audio, CD player, Bluetooth audio streaming and phone connectivity, USB port with iPod® connectivity, a 3.5-inch colour thin-film transistor multi-information display, 15-inch wheels with a full-size spare, cruise control, fog lamps, power windows and mirrors, and 60/40 split-fold rear seat. Safety is also standard with seven airbags, reversing camera, vehicle stability and traction control, ABS with BA and EBD, and hill-start assist control.
One grade above, the high-grade Prius C i-Tech is AUD 26,990 which is equivalent to RM 86,914 features including satellite navigation with live traffic updates, alloy wheels, self-levelling LED headlamps with washers, power retractable exterior mirrors, a larger rear spoiler, premium seat coverings and interior trim.
Toyota Australia executive director sales and marketing Matthew Callachor said Prius C delivers a compelling value proposition.
“Prius C combines a compact exterior, spacious interior, desirable features, engaging driving dynamics, advanced technology and five-door hatchback utility with aggressive pricing,” Mr Callachor said.
“It is designed for people who want a dynamically styled, fun-to-drive city car and the undeniable ‘cool’ factor of driving a car with cutting-edge technology and fantastic fuel economy.
“Prius C adopts the name of the world’s best known and best selling hybrid vehicle, Prius, to communicate it has the advanced features and excellent fuel efficiency unique to Toyota’s hybrid vehicles.
“Prius C is further evidence of Toyota’s commitment to achieving greater market penetration for hybrids by making this core technology more attainable for a wider audience,” he said.
The exterior colours selections are slightly more than Malaysian model. The exterior colours include Glacier White, White Mist (crystal pearl), Silver Pearl, Graphite, Ink (black), Cherry, Sunrise (orange), Aqua, and Tidal Blue. The interior uses black as the basic interior colour with contrasting lighter colours for the door trims, seat surfaces and the instrument panel.
As you might know, the hybrid battery and fuel tank are placed under the rear seat. That’s how it provide optimum luggage space and allowing for a full-size spare wheel.
Feel free to check out the photo gallery and video after the jump.
Not too long after the Toyota Prius C (known as ‘Aqua’ in Japan) went on sale in Japan, this particular model has begin rolling out to other regional market gradually. According to Toyota Japan, the introduction of the Prius C is aimed to make the Toyota hybrid cars more affordable. Precisely, to be even more reasonably priced than the Honda Insight 1.3 IMA. Prior the launch, we are shocked to see the price is higher than its rival in Malaysia.
Now, we are glad to know the price of the new Prius C was essentially positioned correctly after the launch @ RM 97,000 on-the-road. Indeed, the estimated price was previously announced @ RM 103,990 earlier before the launch by UMW.
In addition, the new facelift model of Toyota Prius also launched together with the new Prius C during the event yesterday. The price for the all-new Prius C starts at RM 97,000 on-the-road with insurance, while the Prius Standard is priced at RM 139,000 and the Prius Luxury variant at RM 145,000. According to UMW, the company is targeting sales of 1,500 units for the new facelift Prius and 2,500 units for the Prius C in 2012.
The Prius C is powered by a state-of-the-art, small, light and efficient 1.5-litre (1,496 cc – Engine Model: 1NZ-FXE) Toyota hybrid system with reduction gear. It comes with a selectable electric-vehicle mode (EV Mode) enables driving with only the electric motor. The maximum output @ 73kW from the hybrid powerplant.
The aerodynamic styling provides a comfortable interior in a compact body. The hybrid battery (Nickel-metal hydride (NiMH)) has been placed under the rear seat for maximum occupant and luggage space. The hybrid unit and engine are positioned to create a low centre of gravity for easy manoeuvring. Somehow, the overall package is feature-rich (from performance to safety aspect) and attractively priced.
Meantime, you can also check out our previous article about the new Prius C. Please stay with us to keep you updated more about the new Prius C.
Toyota Australia will be launching the Prius C in later next month and it is officially expected to be the most affordable hybrid car in the Australian market. Conversely, the situation is not the same in Malaysia as the price is expected to be higher than Honda Insight (even after full import duty and excise duty exemption for hybrid and electric cars in Malaysia).
According to the executive director sales and marketing from Toyota Australia, Matthew Callachor said Prius C will have an advantage in the “thousands of dollars” over the $29,990* price of the best-priced rival hybrid car. He added that, “Prius C will bring Toyota’s renowned Hybrid Synergy Drive technology to a new segment of buyers at a more accessible price”.
If you have been following us, you probably know that the Prius C is already a hit in its home market of Japan with Toyota holding orders for more than 120,000 cars – or 10 times the monthly sales target.
The fuel tank and hybrid battery of the Prius C are located under the rear seats, therefore there are plenty of legroom for all occupants and trunk space. Lastly, Prius C is the newest member of the expanding Prius family that includes the third-generation Prius hatch already on sale in Australia and the versatile Prius V is targeted to launch in the second quarter of 2012.