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2012 BMW 1 Series M Coupe Launched In Conjunction With The BMW M Track Experience Asia 2012 in Malaysia


Two days ago, BMW Group Malaysia has introduced the all-new highly anticipated BMW 1 Series M Coupe for the first time in Malaysia in conjunction with the BMW M Track Experience Asia 2012 at the Sepang International Circuit.


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The BMW 1 Series M Coupe featuring an in-line six-cylinder 3.0-litre engine with BMW M TwinTurbo technology. This engine recently received the best-in-class award at the 2012 International Engine of the Year Awards. The 3.0-litre power unit combines hallmark BMW M performance characteristics with contemporary efficiency, resulting in a power output of 250kW / 340bhp and a maximum torque of 450Nm from revolutions as low as 1500rpm. The all-new BMW 1 Series M Coupe’s sports aggressiveness devours roads and racetracks alike and handles the 0 – 100km/h sprint in 4.9 seconds.


“With the all-new BMW 1 Series M Coupe, the fascinating driving experience offered by a high-performance sports car is brought to the premium compact segment in Malaysia for the very first time. We are confident that the new car will deliver a whole new dimension of sports-style driving pleasure to our customers as it combines BMW M GmbH’s innovative technology and outstanding power delivery with the premium day-to-day practicality and luxurious quality of a BMW,” said Mr. Sashi Ambi, Corporate Communications Manager, BMW Group Malaysia.


He further added that the BMW 1 Series M Coupe would further extend the company’s model range, paving the way for younger target groups to be able to access the hallmark driving experience offered by an M car. “With only a very limited number of units of the BMW 1 Series M Coupes being made available in Malaysia, the car will be one of the most exclusive vehicles available, offering potential BMW customers the option of owning one of the most dynamic, luxurious and individual sports coupe’s in the country.”


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The compact 2-door model is fitted with direct petrol injection which allows high precision fuel supply through the piezo injectors that are placed centrally between the valves. The all-new BMW 1 Series M Coupe is also designed with additional BMW EfficientDynamics measures such as brake energy regeneration and needs-based control of auxiliary units to ensure the average fuel consumption is limited to 9.6 litres per 100 kilometres and CO2 emissions to 224 grams per kilometre.


Staying true to the BMW M GmbH philosophy of “Less is more”, this topflight athlete comes with an M-specific chassis with weight-optimised components to ensure complete control as well as maximum levels of agility and dynamics even under the most extreme driving conditions. Its intelligent light weight construction guarantees high torsion resistance with reduced weight, giving drivers the lightness of handling, steering precision fit for the racetrack and direct feedback from the road for an even more intense driving experience.


The all-new BMW 1 Series M Coupe is also fitted with a variable M differential lock, which generates lock-up torque on-demand and supports the dynamic qualities of rear-wheel drive on slippery surfaces or when accelerating out of bends. It provides optimum traction on all road surfaces, ensures stability under extreme stress and guarantees excellent deceleration with significantly reduced heat sensitivity. In addition, the vehicle’s Driving Stability Control (DSC) system includes an Antilock Brake System (ABS), an anti-slip control function, Dynamic Brake Control, a drive-off assistant, Cornering Brake Control, an anti-fading function and a dry brake function.


Like all contemporary BMW vehicles, the all-new BMW 1 Series M Coupe allows customers to fully benefit from the latest innovations in information technology through BMW ConnectedDrive. The car is fitted with BMW’s iDrive which enables convenient and instinctive control of infotainment, navigation and communication functions which are viewed on an 8.8-inch Control Display. The range of features available from the BMW ConnectedDrive development bureau also includes Park Distance Control with sensors at the rear, Bluetooth audio streaming as well as on-board internet.


The powerfully efficient sports car has also received awards such as the 2011 Good Design Award, the 2012 Red Dot Award as well as the 2012 iF Product Design Award for its athletic demeanour and M-specific interior design, which expresses concept, features essential for outstanding driving dynamics. With is long bonnet, short front overhang, rear-seat passenger cell, long wheelbase and flowing transition of the roof line into a flat rear, the BMW 1 Series M Coupe has all the typical features of a BMW Coupe, which are further accentuated by the characteristic M cockpit and a model-specific colour and materials concept to create a style which perfectly exudes sports car aggression.


The standard sports seats in Boston leather offer both driver and front passenger excellent lateral hold even when taking bends in dynamic fashion. The design, created exclusively for the BMW 1 Series M Coupe, includes orange contrast stitching on the black surfaces of the seats and backrests as well as the M logo embossed in the front of the headrests. The M leather steering wheel, which also comes as standard, has multifunction keys for operating the audio and telephone systems. In addition, the characteristic M button on the right steering wheel spoke enables the driver to switch spontaneously to a sports-style vehicle set-up.


As previous posted the retail price (on the road, without insurance) for the all-new BMW 1 Series M Coupe is RM508,800.00.


Photo Gallery: 2012 BMW 1 Series M Coupe

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