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Monday, April 21, 2014
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Mercedes Benz

The all new 2014 Mercedes-Benz C-Class

The all-new C-Class heralds a new chapter in the Mercedes-Benz success story and sets new standards in the premium mid‑range class. Thanks to an intelligent lightweight design concept boasting weight savings of up to 100 kilograms, excellent aerodynamics and new, economical engines, the C-Class establishes new benchmarks in its class. A host of new assistance systems offer safety of the highest standard, while a new suspension, optionally air-sprung, provides for exemplary ride and driving comfort as well as nimble and agile handling.

2014 Mercedes Benz C-Class

In terms of appearance the new C-Class adopts a progressive approach with its clear yet emotional design and its high-class interior. Many other innovations and interior touches underscore the saloon’s energising comfort and refined sportiness. In all, the perceived quality of the new C‑Class feels like an “upgrade to a higher class of travel”. The new C-Class Saloon is available for ordering now. The model range will initially comprise the C 180 from 33,558 euros, the C 200 from 36,414 euros and the C 220 BlueTEC from 38,675 euros (prices in Germany incl. 19% VAT in each case).

The C-Class is the biggest-selling model series from Mercedes-Benz. Sales of the preceding model, which was launched in 2007, total over 2.4 million. The new C-Class offers sensual and clear design and a host of technical innovations as well as a comprehensive scope of standard equipment and exemplary emission and fuel consumption values. This all adds up to substantial added value and long-term savings on motor vehicle tax and at the filling station.

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2014 Mercedes Benz C-Class

“Mercedes at its best – that’s the new C-Class, which sets new standards for the mid-range segment on many fronts,” says Prof. Dr Thomas Weber, Member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development. “It is characterised by an emotional yet clear design which is continued in the high-quality and modern interior. Its efficient and high-performance engineering provides the basis for a high standard of driving enjoyment.”

Ola Källenius, Executive Vice President, Sales and Marketing Mercedes-Benz Cars, adds: “The new C-Class embodies Mercedes-Benz’s claim “The best or nothing” in uncompromising style. This is immediately apparent when encountering our new saloon for the first time, as it creates the impression that one is sitting in a higher class of automobile. I am sure that our customers will be delighted by the high-class appeal and agility of the new C-Class.”

2014 Mercedes Benz C-Class

The C-Class has grown to take account of people’s increasing average height. With an 80-millimetre increase in the wheelbase (2840mm) compared with the previous model, the vehicle is 95mm longer (4686mm) and 40mm wider (1810mm). The resultant additional space benefits first and foremost the rear passengers, who now travel in even greater comfort. The new C-Class also outstrips its predecessor in terms of boot capacity, at 480 litres.

Photo Gallery: 2014 Mercedes-Benz C-Class

Mercedes-Benz SLS AMG GT and C63 AMG Estate for 2013 F1 Grand Prix

In the new 2013 F1 season, Mercedes-AMG deployed the SLS AMG GT with 591hp and the C63 AMG Estate with 487hp at the direction of Race Control officials usually when weather or incidents are considered to impact on the safety of a race. The two AMG high-performance cars had their first appearance at the opening race of the F1 season in Melbourne last weekend for 2013 F1 ROLEX Australian GP. The 2nd race of the F1 season, the 2013 Petronas Malaysia Grand Prix will take place this weekend.

Mercedes-Benz; SLS AMG Safety Car; 2013

The main reasons for intervention by the Safety Car are poor weather conditions or accidents. The Official F1 Safety Car is driven by Bernd Mayländer from Germany and his co-driver, the FIA‑employee Pete Tibbetts from Great Britain.

Bernd Mayländer: “We are on standby in the pit lane in the Official F1 Safety Car, waiting for a radio message from Race Control.” When the need arises, the aim is to guide the field safely around the track until the danger no longer exists. The racing driver from Schorndorf has been the official driver of the Safety Car for the FIA since 2000. As a former DTM driver he is also active as an instructor for the AMG Driving Academy and as a Mercedes-Benz brand ambassador at selected events.

Mercedes-Benz Services Malaysia launches ‘myMBFS’ iPhone and iPad App

Following the successful launch of Mercedes-Benz Services Malaysia (MBSM) in November 2012, providing automotive finance and insurance solutions, MBSM now takes one step closer to the customer by expanding its digital footprint with its new iPhone and iPad App “myMBFS – Malaysia”.

Mercedes-Benz Services Malaysia launches ‘myMBFS’ iPhone and iPad AppAll iPhone and iPad users, even those who are not Mercedes-Benz customers, are able to locate their nearest Mercedes-Benz dealer, contact a customer service representative, determine a monthly payment amount on a vehicle of their choice and see current promotions from Mercedes-Benz Services Malaysia.

“The App is a natural extension of our digital presence, designed to assist customers in choosing a finance and insurance product for their selected Mercedes-Benz car”, stated Hilke Janssen, the Managing Director of Mercedes-Benz Services Malaysia.  “The iPhone and iPad app brings our vehicles to the palm of the user.”

The key functions of the App are:

Estimator – this feature allows the user to determine the monthly payment amount for the Mercedes-Benz car of choice by specifying the financial product (length of contract, down payment, balloon, etc…) and select the insurance.

Get Quote – after determining the monthly payment value, the user can request a detailed vehicle quote from a local dealer by simply providing a few contact details and sending an email request for quotation.

Promotions – this feature allows users to see what active finance and insurance promotions are available on Mercedes-Benz cars.

Dealer Locator – allows customers to view authorized dealers in their area, searching by GPS or City.  Once the results are displayed, the user can call or map the dealer location using the iPhone/iPad’s internal mapping client.

Contact Us – important contact information for Mercedes-Benz Services Malaysia is displayed in this section, allowing users with additional questions to reach out to us directly.

Note: The App is compatible with devices running iOS 5.0 or higher, including the new iPhone 5.

The App is the first multifunctional Mercedes-Benz Financial Services App that is available in al l12 markets of Daimler Financial Services’s Africa & Asia-Pacific region. Jointly developed in the USA and Singapore, myMBFS is fully localized to country-specific requirements.   Dual language functionality supports international as well as local target groups.  

“Further developing the online presence for Mercedes-Benz Services Malaysia in the App world is yet another step in a suite of digital initiatives aimed at the significant segment of our customers which uses mobile technology as their preferred method of communication”, added Hilke Janssen.

Lewis Hamilton To Race For Mercedes AMG Petronas From 2013

Following the signature of the commercial agreement with FOM this week by Mercedes-Benz, the MERCEDES AMG PETRONAS Formula One Team is pleased to announce that Lewis Hamilton has signed a 3-year agreement to race for the team from the 2013 Formula One season.

 

Lewis’ career has been supported by Mercedes-Benz and McLaren since its earliest days. In 2000, he and Nico Rosberg were team-mates at TeamMBM.com in Formula A karting. Lewis drove with Mercedes-Benz engines during his two seasons in the Formula 3 Euroseries, winning the 2005 championship, and every one of his 104 Formula One starts so far have been powered by the three-pointed star. Lewis is one of four drivers, along with Juan Manuel Fangio, Mika Häkkinen and Jenson Button, to have won the Formula One world championship with Mercedes-Benz power. With 20 Formula One victories, he is equal with Mika Häkkinen as the most successful Mercedes-Benz Formula One driver.

 

 

The recruitment of the 2008 world champion marks the start of a new chapter for the MERCEDES AMG PETRONAS Formula One Team. Lewis will replace Michael Schumacher, who has contributed significantly to the development of the Silver Arrows works team over the past three years. During this time, the team achieved the milestone of the first victory of the modern era for a works Silver Arrow, when Nico Rosberg won this year’s Chinese Grand Prix, and has scored five further podium finishes to date.

 

In parallel, Mercedes-Benz has put in place the right technical structure and given the team in Brackley and Brixworth the tools it needs to achieve long-term, durable success in Formula One. In the near future, three-time world champion Niki Lauda will also bring his extensive experience to the role of non-executive chairman of the team’s board of directors, further reinforcing the strength in depth at MERCEDES AMG PETRONAS.

 

The signing of Lewis Hamilton completes the MERCEDES AMG PETRONAS driver line-up for the 2013 season alongside Nico Rosberg. Nico won his first Grand Prix this year in China and will enter his fourth season with our team.

 

Michael Schumacher

 

“I have had three nice years with the team which unfortunately did not go as well as we all would have wanted on the sporting side. I wish Lewis well and for the team to achieve the success we worked so hard for in the build-up. I would like to thank the team for their trust and all the guys for their unconditional commitment. I will now concentrate on the next races.”

 

Lewis Hamilton

 

“It is now time for me to take on a fresh challenge and I am very excited to begin a new chapter racing for the MERCEDES AMG PETRONAS Formula One Team. Mercedes-Benz has such an incredible heritage in motorsport, along with a passion for winning which I share.

 

“Together, we can grow and rise to this new challenge. I believe that I can help steer the Silver Arrows to the top and achieve our joint ambitions of winning the world championships.”

 

Ross Brawn, Team Principal – MERCEDES AMG PETRONAS

 

“On behalf of MERCEDES AMG PETRONAS, I would first of all like to thank Michael Schumacher for the important contribution he has made to the growth of our team over the past three seasons. His energy and commitment have never wavered, even when results have not matched our own expectations, and we are determined to finish the 2012 season together on a high. As always, it has been a pleasure to work with Michael.

 

“Looking ahead to 2013, I am delighted to welcome Lewis Hamilton to our team. The arrival of a driver of Lewis’ calibre is a testament to the standing of Mercedes-Benz in Formula One and I am proud that Lewis shares our vision and ambition for the success of the Silver Arrows. I believe that the combination of Lewis and Nico will be the most dynamic and exciting pairing on the grid next year, and I am looking forward to what we can achieve together.

 

“Over the past three years, we have been putting in place the foundations and building blocks that are needed to compete regularly for the world championship. Behind the scenes, we have assembled a team that is technically stronger, more experienced and better resourced, thanks to the support of PETRONAS and all of our loyal team partners. The potential is now there to match any other team on the grid, which is the minimum standard for a Mercedes-Benz works team. Our task is now to translate that potential into on-track performance for next season and beyond.”

 

Norbert Haug, Vice President – Mercedes-Benz Motorsport

 

“Mercedes-Benz has supported Lewis throughout his career, from karting, to Formula 3, to our successful partnership with McLaren, and it will be a very nice moment for all of us in the team to see him at the wheel of a works Silver Arrow next season, following in the tradition of British Mercedes-Benz Grand Prix drivers Sir Stirling Moss and Richard Seaman.

 

“Of course, it takes a great driver to replace such a legendary and successful one as Michael Schumacher. Over the past three years, Michael has been a great driver and an exemplary ambassador for MERCEDES AMG PETRONAS. His experience has been an important factor in guiding the development of our team in Brackley and we extend our sincere thanks to Michael for his loyalty, team play and commitment. We will be working very hard together in order to achieve the best possible results in the remainder of the 2012 season.

 

“The central task of any racing team is to deliver a car that allows the drivers to fully express their talents. In the 52 races for our works team, we have achieved a number of important milestones, including an historic victory for Nico Rosberg in China this year. We know that it is now time to take the next step, in order to deliver consistent front-running performances in the tradition of the Silver Arrows. Every single person in our team is working with total commitment and focus on achieving this ambition.”

Mercedes-Benz Malaysia Unveils New B and M-Class

Last week, the latest generation Mercedes-Benz B-Class and M-Class unveiled in Malaysia.

 

 

Mercedes-Benz B-Class

 

Substantially more agile and efficient while being comfortable and spacious as ever, the second generation B-Class offers an entirely new drive programme: a four-cylinder petrol engine with direct injection and turbocharging and a seven speed/gear and a new 7G- dual clutch automatic transmission with several new assistance systems to support the driver.

 

Mercedes-Benz Malaysia vice president of sales and marketing Kai Schlickum said the B-Class features the most number of new developments ever introduced in one model.

 

“B-Class customers will benefit from the quantum leap in agility, efficiency and outstanding aerodynamics while offering exemplary low-fuel consumption and CO2 emissions combined with driving pleasure, plenty of space and the highest standard of safety ever made available in this class,” added Schlickum while introducing the new models here today.

 

A world first in the compact segment, the B-Class features a radar-based collision warning system with adaptive Brake Assist as standard, which lowers the risk of rear-end collisions. The COLLISION PREVENTION ASSIST system gives a visual and acoustic warning to alert a possibly distracted driver to identify obstacles and prepares BRAKE ASSIST for the most precise possible braking response. This is initiated as soon as the driver emphatically operates the brake pedal.

 

Schlickum said in contrast to systems currently available in many compact class vehicles in the market, the new COLLISION PREVENTION ASSIST brake assist feature was not merely a system intended to minimise minor damage in urban traffic.

 

“This innovative solution is aimed at protecting motorists from typical rear-end collisions in dangerous traffic situation. We expect the new safety system to have a significant positive effect on accident statistics,” Schlickum added.

 

ATTENTION ASSIST warns drivers when it detects that they are tired as high-resolution sensors observe driver behaviour based primarily on steering wheel movements.

 

Designed for maximum efficiency, the new B200 features a BlueDIRECT four-cyclinder petrol engine with direct injection and a new &G-DCT dual-clutch transmission that is extremely compact and extremely variable with regard to adaptation to the engine thanks to the even gears which facilitates gear shifts without any interruptions in tractive power and combines the comfort of an automatic with the efficiency of a manual transmission.  

 

Recognising the B-Class’ use as for young adults, great attention has been attached to the safety of the rear occupants. Belt tensioners, belt-force limiters and belt height adjusters come as a standard on the outer seats. Automatic child seat recognition is fitted and for head protection, windowbags are a standard.

 

Mercedes-Benz M-Class 

 

The new Mercedes-Benz M-Class scores particularly highly on outstanding energy efficiency and on average, the new model range consume 25% less fuel than previous models.

 

“The new generation of Blue DIRECT petrol engines ensure excellent economy and outstanding life cycle assessment of the new M-Class. It has the potential to set standards in the SUV world once again, consuming one quarter less fuel than its predecessor and is one of the most economical vehicles in its segment that’s available in the market today,” Schlickum added.

 

Along with the permanent all-wheel drive, the new M-Class offers exceptional safety and well-balanced ride comfort as well as excellent driving dynamics on and off the road with an array of new chasis developments and innovative dynamic control systems which further enhance both driving enjoyment and handling safety.

 

“The M-Class has always been a case of combining the comfort and luxury of a saloon car with the off-road characteristics and emotiveness of an SUV. The fact that the new M-Class is as fuel efficient as an economical saloon cars displaying the Mercedes star make it even more desirable.

 

“With more than 1.2 million vehicles sold globally, the M-Class is the best selling SUV in its segment, enjoying a loyal customer base. We look forward to continuing that trend with the new M-Class which will make an important contribution to our sales growth over the coming years,” Schlickum added.

 

The new Mercedes-Benz B-Class is priced at RM220,888.00 while the M-Class is at RM570,888.00.