Proton, the Malaysia national carmaker recently launched the Proton Suprima S in Thailand.
The hatchback was unveiled at the 2013 Thailand International Motor Expo in Bangkok by Datuk Nazirah Hussain, Malaysia Ambassador to Thailand, who was accompanied by the Chief Operating Officer of PROTON, En Hisham Othman. Also present was the Managing Director Mr. Thawatchai Jungsanguanpornsuk Phranakorn Auto Sales. Phranakorn Auto Sales is the sole distributor of Proton cars in Thailand.
The Proton Suprima S is available in the Premium variant, and marks the Malaysian automotive manufacturer’s most comprehensively equipped model introduced to the Thai market in terms of performance, styling, safety, driving dynamics and sophistication. Currently, Proton models available in Thailand are the Prevé, Saga FLX, Gen.2 and the Exora Bold.
Powered by 1.6-litre turbocharged engine and mated with 7-speed ProTronic CVT, the Suprima S delivers power and torque equivalent to a 2.0-litre naturally aspirated engine. The 1.6-litre engine produces 140 PS at 5000rpm, and with a maximum torque of 205Nm from 2000 to 4000rpm. As with all Proton models, its driving dynamics is enhanced with LOTUS Ride and Handling, giving the Suprima S an incomparable driving experience.
According to En Hisham, the Proton Suprima S offers features never before seen in a Proton model, with safety topping off the list of priorities for PROTON. “The Proton Suprima S, which has been awarded with a 5-Star safety rating from the Australasian New Car Assessment Program (ANCAP) truly represents the benchmark we have set for the standards and quality that PROTON aims to deliver to its customers.”
Other vital safety aids include Hill-Hold Assist, Electronic Stability Control (ESC) with brake assist, Traction control, ABS brakes with EBD, Active Headrests, seat belt pre-tensioners, auto door locks, front and rear proximity sensors and reversing camera. The Proton Suprima S also comes with full leather seats, Push Start Button, paddle shifts, and auto cruise, amongst many other features.
“The global automotive landscape is now more competitive than ever. However, despite the challenges we face from our competitors, we remain confident that the brand will keep growing, and our products will continue to be well received here, as the Suprima S joins a strong stable of Proton models in Thailand.”
“As we grow from strength to strength here in Thailand, we look forward to serving our Thai customers with a variety of products that offer high levels of passenger safety, driving enjoyment and satisfaction – and most importantly, car that are safe, of high quality and value-for-money,” said En Hisham.
The Suprima S is now officially open for booking in Thailand for THB805,000 (on-the-road). Five colours are available: Atlantic Blue, Fire Red, Genetic Silver, Solid White, Tranquility Black.