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Friday, July 25, 2014
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Proton

Proton Suprima S Launched in Thailand

Proton, the Malaysia national carmaker recently launched the Proton Suprima S in Thailand.

Proton Suprima S in Thailand

The hatchback was unveiled at the 2013 Thailand International Motor Expo in Bangkok by Datuk Nazirah Hussain, Malaysia Ambassador to Thailand, who was accompanied by the Chief Operating Officer of PROTON, En Hisham Othman. Also present was the Managing Director Mr. Thawatchai Jungsanguanpornsuk Phranakorn Auto Sales. Phranakorn Auto Sales is the sole distributor of Proton cars in Thailand.

The Proton Suprima S is available in the Premium variant, and marks the Malaysian automotive manufacturer’s most comprehensively equipped model introduced to the Thai market in terms of performance, styling, safety, driving dynamics and sophistication. Currently, Proton models available in Thailand are the Prevé, Saga FLX, Gen.2 and the Exora Bold.

Powered by 1.6-litre turbocharged engine and mated with 7-speed ProTronic CVT, the Suprima S delivers power and torque equivalent to a 2.0-litre naturally aspirated engine. The 1.6-litre engine produces 140 PS at 5000rpm, and with a maximum torque of 205Nm from 2000 to 4000rpm. As with all Proton models, its driving dynamics is enhanced with LOTUS Ride and Handling, giving the Suprima S an incomparable driving experience.

According to En Hisham, the Proton Suprima S offers features never before seen in a Proton model, with safety topping off the list of priorities for PROTON. “The Proton Suprima S, which has been awarded with a 5-Star safety rating from the Australasian New Car Assessment Program (ANCAP) truly represents the benchmark we have set for the standards and quality that PROTON aims to deliver to its customers.”

Other vital safety aids include Hill-Hold Assist, Electronic Stability Control (ESC) with brake assist, Traction control, ABS brakes with EBD, Active Headrests, seat belt pre-tensioners, auto door locks, front and rear proximity sensors and reversing camera. The Proton Suprima S also comes with full leather seats, Push Start Button, paddle shifts, and auto cruise, amongst many other features.

“The global automotive landscape is now more competitive than ever. However, despite the challenges we face from our competitors, we remain confident that the brand will keep growing, and our products will continue to be well received here, as the Suprima S joins a strong stable of Proton models in Thailand.”

“As we grow from strength to strength here in Thailand, we look forward to serving our Thai customers with a variety of products that offer high levels of passenger safety, driving enjoyment and satisfaction – and most importantly, car that are safe, of high quality and value-for-money,” said En Hisham.

The Suprima S is now officially open for booking in Thailand for THB805,000 (on-the-road). Five colours are available: Atlantic Blue, Fire Red, Genetic Silver, Solid White, Tranquility Black.

Proton Suprima S Arrives in Indonesia

Proton welcomed the Suprima S on Indonesian shores yesterday. The introduction of the Proton Suprima S in Indonesia marks the hatchback’s first entry in a Proton export market since it was first launched in Malaysia in August 2013. The launch of the Proton Suprima S also comes just four months after the Proton Prevé was introduced in Indonesia in June.

Proton Suprima S in Indonesia

The Proton Suprima S was unveiled at the Atrium Gandaria City Mall in Jakarta by Tuan Syed Hasrin Tengku Hussin, Deputy Head of Mission of the Malaysian Embassy in Indonesia, who was accompanied by Chief Operating Officer (Commercial) of Proton, En Hisham Othman and En Mohd Asri Khayan, Head of Proton Edar Indonesia. 

The name ‘Suprima S’ is derived from the root word “supreme”, and reflects superiority in engineering, safety and performance that has been incorporated into the model. The youthful hatchback is Proton’s most well equipped product to date and was conceived to meet the demanding needs of modern lifestyle, as suggested by its dynamic and sporty shape, a premium interior and superior engine performance.

Only the Premium variant will be available in Indonesia, and it offers features such as Proton Infotainment with Android-based Operating System, rear LED light guides, DRL (Daytime Running Lights), Hill-Hold Assist, and Park Assist with front parking sensors.

The Proton Suprima S is powered by Proton’s 1.6L Turbo engine. Mated with Proton’s 7-speed ProTronic CVT, it delivers power and torque equivalent to a 2.0-litre naturally aspirated engine. The 1.6L power plant produces 140 PS at 5000rpm, and with a maximum torque of 205Nm from 2000 to 4000rpm. And as with all Proton models, its driving dynamics is enhanced with LOTUS Ride and Handling.

According to En Hisham, the Proton Suprima S offers features never before seen in a Proton model, with safety topping off the list of priorities for Proton. “The Proton Suprima S comes with the highest safety standards Proton has offered, topped off with a 5-Star ANCAP safety rating. This is the future we envision for all our products and services, and represents the benchmark we set for the standards and quality that Proton aims to deliver to its customers. Furthermore, the specs of the Premium variant is also identical to that of the Premium variant of the Suprima S launched in Malaysia.”

Its other safety features include six airbags, anti-trap power windows, ABS (Anti-lock Braking System), and ESC (Electronic Stability Control) with Traction Control.

Other highlights of the Proton Suprima S include 7-spoke, 17-inch rims and a 7-inch touchscreen with built-in navigation system. Additional features in the Premium variant include full leather seats, Push Start Button, paddle shifts, and auto cruise, amongst many other features.

“With the introduction of the Suprima S in Indonesia as Proton’s new star, we hope to capture the hearts and minds of car lovers; and convince the Indonesian public that Proton remains committed in meeting the demands of customers and to continue producing a variety of products that offer driving enjoyment and satisfaction – and most importantly, car that are safe, of high quality and value-for-money,” said En Hisham.

At the launch, Proton also introduced the Proton Exora Star FL, a new variant of its best-selling Exora Multi-Purpose Vehicle (MPV), which comes with all-new front and rear lights, as well as new front and rear bumpers.

The Proton Suprima S priced at IDR275 million (On-the-Road with insurance), and is available in five colour choices: Fire Red, Tranquility Black, Solid White, Genetic Silver and Atlantic Blue.

Proton Launched New Satria Neo R3 in Malaysia

Last Thursday, Proton launched the new revision of Satria Neo R3 here in Malaysia. This model is an enhanced model of the Satria Neo CPS. It now comes enhanced with exclusive R3 body kit and accessories pack.

 

2013 Proton Satria Neo R3

 

This newly revised Satria Neo R3 was officially launched by Proton’s Executive Chairman – Dato’ Sri Hj. Mohd Khamil Jamil at the Proton Centre of Excellence in a ceremony also attended by famous names in local and international rally motorsports such as Karamjit Singh, Kenneth Koh, Syafiq Ali and James Veerapan.

 

2013 Proton Satria Neo R3

 

“The Satria Neo is one of Proton’s most popular and iconic models. It has achieved numerous outstanding successes in the arena of motorsports. Its fantastic winning records are testament of its capability and its race track qualities are undeniable. With the introduction of the Satria Neo R3 today, we are offering to our customers, a tried and tested model that now comes fully equipped and with the added R3 kit and accessories for a fresher and clearly more distinctive sporty style. R3, also known as Race, Rally, Research, is PROTON’s motorsports performance arm, very much similar to those used by other OEM’s,” said Dato’ Sri Hj. Mohd Khamil.

 

2013 Proton Satria Neo R3

 

The pair of front seats of the Satria Neo R3 now come with better seat support. The interior of the car now comes with some Alcantara finishing and 2-din headunit with satellite navigation system. The car is fitted standard with a unique 16-inch R3 design alloy wheels wrapped with Continental MC5 195/50 R16 tyres.

 

2013 Proton Satria Neo R3

 

The Satria Neo R3 come with the same 1.6-liter CPS engine that outputs 125hp @ 6,500rpm with max torque of 150Nm @ 4,500rpm. Based on the technical specification, the acceleration from 0-100km/h for the manual variant takes 10.5 seconds, while the auto takes 12.9 seconds. Top speed is 190km/h for manual and 185km/h for auto. The weight of the Satria Neo R3 is 1,212kg for manual and 1,227kg for auto. The figures may not be convincing for some of you here. However, handling is the main picture for this car.

 

2013 Proton Satria Neo R3

 

At the same time, Proton also offers special R3 packages and performance enhancements for existing Satria Neo owners. 

 

As added promotion for new Satria Neo R3 buyers, the car will get free signature R3 side stripe and front grille stickers for bookings and registration made by 31 December 2012. In addition, Proton also offers a list of upgrades to the new Satria Neo R3 such as Lowered Spring Set, Full Exhaust System and Belt Accessory Drive are also available via the special R3 packages.

 

The summary as below (after discount):-

-       R3 Satria Neo Lowering Spring Set – RM 541.00

-       R3 Satria Neo Carbon Fibre B Pillar Garnish Set – RM211.00

-       R3 Satria Neo Side and Grille Stripe Sticker – RM140.00

-       R3 Satria Neo (Campro) ECU + Full Exhaust System – RM 2,841.00

-       R3 Campro/CPS ALU Extended Water Pump Pulley + R3 Campro/CPS Accessory Drive – RM 315.00

 

The new Satria Neo R3 is available in 3 colours – Fire Red, GTi Silver and Tranquility Black.

 

The new Satria Neo R3 comes in 2 variant; the Executive Line AUTO and Executive Line MANUAL priced at RM64,250.00 and RM61,250.00 on-the-road in Peninsular Malaysia. The new Satria Neo R3 comes with 3 years or 100,000km warranty. It is officially open for booking and customers can make their order with a booking fee of only RM300.00.

 

Photo Gallery: 2013 Proton Satria Neo R3

Proton Prevé and Exora @ 2012 Australian International Motor Show

Proton has recently unveiled the Prevé and Exora at the 2012 Australian International Motor Show. The Prevé, a stylish midsized sedan, is now officially open for booking, while the spacious 7-seater Exora will go on sale mid-2013.

 

Proton Preve and Exora @ 2012 AIMS

 

The models were unveiled by Proton Holdings Berhad Executive Chairman, Dato’ Sri Haji Mohd Khamil Jamil at the 2012 Australian International Motor Show. Also present were Proton Holdings Berhad Deputy Chief Executive Officer, Dato’ Lukman Ibrahim and PROTON Cars Australia’s Chief Operating Officer, Kaye Amies.

 

 “Both the Prevé and the Exora represent a new and higher level of standard for Proton cars in all aspects encompassing key aspects such as safety, performance, comfort, build quality, technology, overall design and convenience,” he said.

 

Proton also understands the importance of achieving the Australasian New Car Assessment Program (ANCAP) maximum 5 star safety rating and other market requirements and is working towards meeting these requirements for the two models.

 

“We want to emerge stronger as a global car company and redefine Proton as both a product and brand in the realm of a rapidly evolving and highly competitive global automotive industry. And to do this, we are strengthening our presence in key strategic markets, including Australia.”

 

“We have been working very closely with Proton Cars Australia to ensure all future vehicles launched in Australia meet our aspiration to produce the right car at the right time and at the right price for the Australian public.”

 

Photo Gallery: Proton Prevé and Exora @ 2012 Australian International Motor Show

Proton Prevé surpasses 11,000 Bookings within 2 months

Proton Prevé has succeeded to capture the Malaysian market, with the total bookings of 11,310 received within 2 months since launch, the figure has surpasses the milestone of 10k units. Proton claims this figures has make the Prevé most popular 1.6L sedan in the market.

 

The Launch of Proton Preve

“This is a very positive sign for us and further proof that PROTON can engineer and manufacture world class products,” said PROTON Holdings Berhad Executive Chairman, Dato’ Sri Hj Mohd Khamil Jamil.

 

The Proton Prevé offered in three variants: the Premium with 1.6 Charged Fuel efficiency or CFE (turbocharged) engine mated to PROTON’s 7-speed ProTronic CVT, and two Executive variants utilizing the 6-speed CVT transmission, and 5-speed manual transmission – both coupled with the IAFM+ engine. Priced from RM72,990 on-the-road (peninsular Malaysia) for the Premium variant, RM62,990 for the Executive CVT and RM59,990 for the Executive with manual transmission, the Prevé comes with a five-year or 150,000km warranty (whichever comes first) making it an affordable as well as attractive family and executive sedan.

 

The Launch of Proton Preve

 

The Prevé also offers buyers the performance equivalent of a 2-litre engine capacity vehicle, with its 1600cc power plant producing 138 brake horse power at 4,000rpm with a maximum torque of 205Nm from 2,000 to 4,000rpm, essentially offering the best acceleration for a vehicle in its class. Despite this, the Prevé offers a commendable fuel consumption rating of 6.6 litres/100km. On top of exceptional performance and fuel economy, the Prevé is equipped with a Push Start button, LED lights and many more features. 

 

For more details, Check out our article for Proton Prevé during launch.