3M Malaysia, a world leader in technology and innovation, today introduced the 3M Scotchshield™ Crystalline Security AutoFilm, the newest addition to 3M’s comprehensive AutoFilm product portfolio. The all-new 3M Scotchshield™ Crystalline AutoFilm delivers superior heat rejection and enhanced safety and security features over traditional films.
During the launch, Ge Quee Ann, General Manager of Electronics & Energy Business, 3M Malaysia said, “3M has constantly redefined the automotive window films industry. Fifty years ago, 3M Window Film revolutionized the way of utilizing ‘science’ that can be applied on every home, every building and every automobile. Today, 3M’s extensive window film portfolio features products for residential, commercial and automotive markets.”
Ge added, “In light of the daunting statistics of car break-in cases in Malaysia, safety features of window films are becoming increasingly important; in response to this need, we are proud to provide Malaysians with a solution that provides not just excellent solar heat rejection but also effective deterrent to smash-and-grab perpetrator.”
The 3M Scotchshield™ Crystalline Security AutoFilm is a 4-mil (0.1mm) window film with tensile strength up to 25,000 psi and features the proprietary Multi-layer Optical Film (MOF) technology that combines over 200 layers in a film; yet is thinner than a Post-it® Note. With each layer rejecting a different wavelength of solar energy, the film provides 97% Infrared Radiation Rejection (IRR) and up to 60% Total Solar Energy Rejection (TSER).
Apart from its superior heat rejection properties, the 3M Scotchshield™ Crystalline Security AutoFilm is also engineered to provide enhanced safety and security to drivers and passengers. As a strong deterrent to smash-and-grab perpetrator, the 3M Scotchshield™ Crystalline Security AutoFilm holds shattered glass together with aggressive safety film adhesive which minimizes the risk of injuries and slows down vehicle break-in attempts.
Additionally, the 3M Scotchshield™ Crystalline Security AutoFilm retains 3M AutoFilm benefits valued by consumers, such as 99.9% Ultraviolet Rejection (UVR) protection with an effective Solar Protection Factor (SPF) level of over 1,000. The UV protection helps reduce cracking and fading of a car’s trim, upholstery and carpet, while also protecting the vehicle occupants from harmful UV rays.
Designed to maintain the appearance of your car, the 3M Scotchshield™ Crystalline Security AutoFilm allows up to 69% of Visible Light Transmission (VLT) and is manufactured as a non-dyed film, hence there is no risk of the film fading or turning purple. Additionally, the film is non-metallized, allowing vehicle occupants to stay connected with zero electronic interference from the operation of mobile devices and GPS systems.
3M Scotchshield™ Crystalline Security AutoFilm is now available at all authorized 3M AutoFilm Car Centres and it comes with a five-year e-Warranty that covers replacement of the film due to bubbling, peeling or blistering (glass breakage not included), as well as 100% of materials and labour.
To celebrate the launch of 3M Scotchshield™ Crystalline Security AutoFilm, 3M Malaysia will be offering an introductory price starting from RM2,880 for the first 100 customers.