Volkswagen announced that it has commenced the production of the new Beetle at its factory in Puebla, Mexico. The previous model of Beetle was also built in the same plant. On this occasion Dr. Guido Westerwelle, the Federal Foreign Minister, Felipe Calder³n, the Mexican President, and Hubert Waltl, Board Member for Production and Logistics at the Volkswagen Passenger Cars brand, visited the Volkswagen plant in Mexico on July 15.
The Beetle is a strong symbol of our brand. It combines the emotional heritage of the original Beetle with the future of Volkswagen, Hubert Waltl said in Puebla. At the same time, the new Beetle and the engine plant we are building in Silao represent the great confidence we place in Mexico as a manufacturing location. As one of the main manufacturers of compact class vehicles, Volkswagen de M©xico is a key building block in our growth strategy for North America. Some 300 guests from politics and industry attended the ceremony in Puebla.