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In the year that sees the celebrations of 150 years of Italian unification and on the occasion of the 90th anniversary of the establishment of the Gucci, Fiat and the Florence-based label present the 500 by Gucci, an important partnership between two brands that have always expressed Italian branding and creativity across the world.
The Fiat 500 by Gucci is the result of intensive creative collaboration between Fiat and Gucci, a co-design project where the work by the Italian designer label is devised to enhance the distinguishing traits of the iconic Fiat 500. Consequently, 500 by Gucci represents the perfect blend of two stylistic approaches which, each in its respective field, have made Italian style so famous and influential all over the world, focusing as ever on attention to detail, the ongoing pursuit of quality materials, in the spirit of a simple yet refined elegance.
The new car features exteriors in two colours, Black or White, both enhanced by the exclusive paint with glass beads which make it shine like a gem. The same colour combination can be found on the key cover, which gives customers their first distinguishing sign of the 500 by Gucci.
The Gucci identity is even more evident with some of the refined details such as the hubcaps marked GG in the same colour as the bodywork and Gucci written in italics on the tailgate and on the door pillars. In addition, in line with the Gucci colours, the version equipped with the 100hp 1.4 engine comes with brake callipers painted green. The exterior is further customised with rims mounted on 195/45 R16 tyres.
Inside, the Fiat 500 by Gucci offers an elegant and functional space, where attention has been lavished on the tiniest details, brimming with fashion references and embellished by exclusive materials, such as the glossy or satin chrome elements, the dashboard painted with a sophisticated velvet-effect treatment, the two-tone seats covered in Frau leather featuring the unmistakable Guccissima graphics.
Photo Gallery: Fiat 500 by Gucci