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Friday, March 27, 2015
Breaking News

Ford

A Tougher, Smarter and More Efficient Ford Ranger Unveiled

Ford unveiled its new tough and smart Ford Ranger today, setting a new benchmark in the pickup truck segment with an uncompromised blend of robust capability, craftsmanship and advanced technology. Starting later this year, an updated range of the truck will take on the world in more than 180 markets worldwide.

Ford Challenges the Conventional World of Pickup Trucks with a Tougher, Smarter and More Efficient Ford Ranger

“The new Ford Ranger brings a new level of comfort and refinement to its segment without compromising on the rugged capability that our customers demand,” said Brett Wheatley, vice president, Marketing, Sales & Service, Ford Asia Pacific. “It represents a smarter kind of tough, and will help our customers to achieve more, whether at work or with their families.”

Featuring a new look front end, and a stylish, smart and functional new interior, the new Ranger builds upon a reputation of capability, innovation and comfort that has helped the Ranger to stand apart from traditional pickup trucks. It also boasts an array of new cutting-edge technologies that enable new and more practical solutions to everyday challenges.

Ford Challenges the Conventional World of Pickup Trucks with a Tougher, Smarter and More Efficient Ford Ranger

“When we set out to improve upon the Ford Ranger, we knew we had our work cut out for us: The current Ranger is one of the toughest, most capable trucks out there,” said Richard Tilley, vehicle line director, Ford Asia Pacific. “But thanks to our proud truck heritage and global expertise in the utility segment, we’ve made what was great even better, with a bold new look, improved efficiency and a new level of refinement.” 

Tough and modern design

The changes to the Ranger begin with an updated exterior design. A bold, more modern look lends Ranger a powerful presence on the road, and immediately conveys a sense of capability.

A more muscular hood flows into a strong new trapezoidal grille, while imposing projector headlamps make the truck instantly recognisable, with a bold, technical look.

“When you look at how our customers use their vehicles, it’s important that a Ranger looks and functions as a tough, dependable tool,” said Dave Dewitt, exterior design manager, Ford Asia Pacific. “We saw an opportunity to give the design extra tension, and to emphasise Built Ford Tough design elements like the outboard nostrils – all while maintaining the Ranger’s excellent aerodynamic characteristics.”

The updated exterior has been combined with a stylish new interior that creates an even more comfortable, contemporary and car-like environment for the driver and passengers. Strong horizontal lines run across the width of the cab, giving a sense of openness, and framing the central eight-inch touchscreen. Behind the steering wheel, a new dual-TFT instrument cluster provides drivers with information about the vehicle, as well as entertainment, navigation and climate control details at a glance.

“The interior of the new Ranger is sleek and modern, with a strong technical aspect to it,” said Dewitt. “Accentuating the design, we’ve chosen materials that are stylish and attractive while being durable enough to handle the harsh life of a work truck. The interior may look more car-like, but it’s as practical as ever.”

Capability and refinement

The Ford Ranger remains one of the most capable trucks in its class. With a class-leading ability to wade through water up to 800 mm deep, and with 230 mm of ground clearance, it is designed and engineered to handle the most extreme terrains with ease. Thanks to a 28-degree approach angle and 25-degree departure angle, drivers in the new Ranger can feel confident when taking on steep obstacles.

A robust electronically controlled transfer case allows drivers in 4×4 models to shift on the fly from 4×2 to 4×4 high with a knob on the center console. For low-speed torque or additional downhill braking, drivers can also engage low-range 4×4 gearing, while an electronic locking rear differential helps to improve traction in difficult conditions. These off-road strengths are matched by towing capability of up to 3,500 kg and exceptional payload capacity.

The Ranger achieves all this with a level of refinement not usually seen in the pickup truck segment. While the current Ranger already sets the standard for ride and handling, Ford engineers fine-tuned its suspension for additional comfort and even better handling.

The driving experience is further enhanced by an electric power-assisted steering (EPAS) system, which provides precise steering with a natural and confident feel. With EPAS, steering is light and manageable for low-speed maneuvering, such as parking, and precise at higher speeds – with assistance varying as necessary based on speed, steering wheel angle, cornering forces and acceleration or deceleration. By eliminating the power steering pump used in a traditional power-steering system, EPAS also results in a quieter vehicle and improves fuel efficiency by about three percent.

Engineers also fitted the new Ranger with advanced sound-deadening materials and improved insulation for one of the quietest and most comfortable cabin interiors in its class.

Advanced Technology

A host of cutting edge technology is available on the new Ford Ranger to help drivers stay connected and in control.

SYNC 2, the latest generation of Ford’s in-car connectivity system, gives drivers smarter and safer ways to stay connected. Using natural voice commands, like “temperature 20 degrees”, “play AC/DC” or “I’m hungry”, the driver can control the car’s climate controls, entertainment system and navigation system more easily than ever before. An eight-inch touchscreen places more controls at the driver’s fingertips, with colour-coded corners for easy menu navigation.

For extra convenience, the new Ranger features a 240-volt power socket that can be used to power a laptop computer anywhere, from a work site to a family road trip.

There is also an array of driver assist technologies that help to make your drive more convenient. 

  • Lane Keeping Alert and Lane Keeping Aid work together to help to prevent the driver from unintentionally drifting out of a lane when driving at high speeds. If the forward-facing camera detects the vehicle is straying from its lane, Lane Keeping Alert warns the driver with a vibration in the steering wheel. If no action is taken to correct the drift, Lane Keeping Aid applies steering torque to guide the vehicle back into its lane
  • Adaptive Cruise Control makes use of radar sensors to maintain both a preset speed as well as a preset distance from the vehicle ahead. When the system detects a vehicle ahead, it decelerates automatically to maintain a safe distance. It accelerates back to the driver’s preset cruising speed when the road ahead clears. An adjustable speed limiter helps drivers avoid unintentionally exceeding their selected speed
  • Forward Alert works with Adaptive Cruise Control to give drivers a visual and audible warning when the gap to a vehicle ahead drops below a safe distance. The system also charges the brakes to ensure optimum braking performance
  • Front and Rear Park Assist uses sensors to detect obstacles and provide audible warnings when the vehicle approaches obstructions at low speeds, such as when parking. A rear-view camera gives a clear view behind the vehicle, giving greater confidence when parking and hitching up a trailer
  • Tire Pressure Monitoring System helps drivers to stay safe and save fuel by alerting them when tire pressure is too low
  • Electronic Stability Program with rollover mitigation and trailer sway control helps to keep the vehicle under control even in adverse conditions
  • Driver Impairment Monitor uses the forward-facing camera and on-board sensors to detect if the driver is drowsy. If it notices signs such as drifting off course and sudden corrective steering inputs, the system warns the driver with gradually louder signals
  • In markets where it is available, Emergency Assistance uses a Bluetooth-paired and connected phone to call local emergency services in the event of a serious collision. The system communicates details of the accident and your vehicle’s location, and then opens the line to let you speak directly with responders
  • Other smart technologies on the new Ranger include Hill Launch Assist, to help you confidently start off from a slope, whether in forward or reverse; Hill Descent Control, which uses the traction control system to help you descend steep slopes at a constant speed; Adaptive Load Control, which adjusts the Electronic Stability Control system based on vehicle load; and Emergency Brake Assistance, which provides additional pressure to the brake system to increase braking force when you apply the brakes quickly in an emergency situation

Ford Challenges the Conventional World of Pickup Trucks with a Tougher, Smarter and More Efficient Ford Ranger Ford Challenges the Conventional World of Pickup Trucks with a Tougher, Smarter and More Efficient Ford Ranger

Efficient Power

The new Ranger’s impressive power, capability, and payload and towing capacity are made possible thanks to powerful and efficient engines paired to either a six-speed automatic or manual transmission. All four engines available provide Ranger customers a winning combination of power and efficiency in all conditions, and help to underscore Ford’s fun-to-drive promise. 

For maximum power and torque for heavy-duty towing, Ford is offering the latest generation of its globally proven 3.2-liter Duratorq five-cylinder TDCi diesel engine. Upgrades including an updated exhaust gas recirculation system help to improve fuel efficiency by up to 18 percent, while still putting out 147 kW of power and 470 Nm of torque.

Equipped with the latest generation of Ford’s 2.2-liter Duratorq four-cylinder TDCi diesel engine, the Ranger delivers significantly improved fuel efficiency and refinement while also providing the power Ranger customers demand. Depending on the market, Ford will offer a standard 2.2-liter engine, which generates an improved 118 kW of power and 385 Nm of torque, or a high-efficiency (96 kW) variant for up to 22 percent improvement in fuel economy.

The new Ranger is also available with Ford’s dependable 2.5-liter Duratec petrol engine, providing 122 kW of power and 225 Nm of torque#.

Maximizing the efficiency of its engines, the new Ford Ranger is available with Automatic Start/Stop Technology, which saves fuel by shutting off the engine when the vehicle is idling, such as at a stop light, improving fuel economy by up to 3.5 percent. On the move, an available longer final drive ratio boosts fuel economy at highway speeds.

“With improved efficiency, refinement and a range of smart new technologies, the new Ranger redefines what customers can expect from a tough and capable pickup truck,” said Tilley.

Ford will manufacture the new Ranger at its AutoAlliance Thailand facility in Rayong, Thailand for distribution throughout Asia Pacific, its Silverton Assembly Plant in Pretoria, South Africa for distribution in Africa and Europe, and its Pacheco Stamping and Assembly Plant in Argentina for distribution in Latin America.

Ford’s ‘Big Deal’ Promotion Earns You 200,000 AirAsia BIG Points, More Rewards, More Discounts

Ford and local distributor Sime Darby Auto Connexion (SDAC) today announced that its annual ‘Big Deal’ promotion is back in Malaysia, with rewards and discounts for Ford customers nationwide.

 New Ford Fiesta 

‘Ford Big Deal’ Promotion

Ford is offering 200,000 AirAsia BIG Pointsfor Fiesta, Focus, Kuga and selected Ranger variants including 3.2L XLT (MT), 2.2L XL (MT), 2.2L XLT (AT), and 2.2L XLT (MT) that are booked and registered within the promotional period. Customers then have the option to convert their points to four return flights to Australia or Japan, eight return flights to Bali, or 20 return flights to Thailand on AirAsia, in accordance with terms and conditions of the AirAsia Big Loyalty Programme.

Ford Kuga

Additionally, Ford is offering cash rebates for newly booked and registered Fiesta, Focus, Kuga and Ranger 3.2L XLT (MT) nameplates. This nationwide promotion is valid from now through 31 December 2014.

‘Ford Big Deal Service’ Promotion

Kicking off on 1 November and running through to 31 December, this aftersales promotion offers special discount packages on lubricants, brakes, timing belts and clutch parts for selected Ford models. 

The ‘Lubricant Package’ offers customers a 20 percent discount off engine oil and oil filters from Castrol and Motorcraft oil. Models eligible for this promotion include the Ranger pickup truck, Everest and Escape 2.0L, 2.3L and 3.0L SUVs, and Fiesta, Focus TDCi, Focus 2005-2010, Mondeo 2.0L EcoBoost and 2.3L, and S-Max passenger cars.

Ford Ranger

In addition, Ranger, Everest and Fiesta owners can enjoy a 10 percent discount on timing belt replacements, with the same discount available for Ranger and Everest brakes and Ranger clutch parts.

Ford is also offering a 10 percent discount off light maintenance parts covering wiper blades, fuel filters, air filters, coolant and spark plugs. Models eligible include the Ranger TDCi, J97, T6 2.2L and T6 3.2L, Everest and Escape 2.0L, 2.3L and 3.0L, and Fiesta 1.6L, Focus TDCi, Focus 2005-2010, Mondeo 2.0L EcoBoost and 2.3L, and S-Max.

To participate, customers simply need to register for an e-mail coupon at www.fordconsumer.com and present it at any authorised Ford Service Centre to redeem the relevant ‘Ford Big Deal Service’ offer.

The ‘Ford Big Deal Service’ promotion is applicable for Ford vehicles without an Extended Service Plan (ESP), and excludes labour charges. 

Ford Posts All-Time Monthly Sales Record in Malaysia, July Sales Jump 60 Percent

Ford today announced that July sales were an all-time monthly record in Malaysia – besting its previous record performance in June – with overall retail sales that jumped 60 percent year-over-year to 1,390 units.

The record month was driven by continuing strong demand for the popular Ranger, Fiesta and Kuga nameplates and an expanding Ford showroom in Malaysia.

Class-defining Ford Ranger continues to be one of the best-selling pickups in the market this year all-new Ford Kuga SUV

“This is a great way to kick-off the second half of the year. We know that in addition to prioritising value for money, Malaysian drivers also look for segment-leading safety features and smart technologies. With this record sales month, our global Ford vehicles are clearly delivering on these needs,” said David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company.

July retail sales of the class-defining Ranger pickup soared 115 percent year-over-year in July to 868 units – its best-ever monthly performance in Malaysia. Year-to-date, Ranger is the second-best-selling pickup truck in Malaysia, with sales up 53 percent to 4,535 units.

The full Ranger line-up features an unmatched safety package in Malaysia, and is now equipped with additional active and passive safety features, including Ford’s Electronic Stability Program (ESP) across all variants and ISOFIX mounts for child seats in the Wildtrak, as well as all XLT and XL Double Cab variants.

The new Fiesta delivered July retail sales that surged 158 percent year-over-year to 347 units, boosted by strong demand for Ford’s high-performance 1.0L EcoBoost engine. The 1.0L EcoBoost engine, which was recently named International Engine of the Year for the third consecutive year, delivers class-leading power and fuel efficiency in Malaysia. 

The stylish all-new Kuga SUV also contributed to the record monthly performance with July sales of 102 units, bringing its year-to-date total to 580 units. 

Ford’s overall year-to-date sales have now risen 30 percent to 7,910 units.

“Our momentum this year will be given another boost with the launch of the all-new EcoSport SUV later this month. The addition of another segment-leading global Ford vehicle will also help to continue our successful product-led transformation in Malaysia,” said Westerman.

The all-new EcoSport compact urban SUV will help to define a whole new vehicle segment in Malaysia. An aspirational alternative to the compact car, the EcoSport’s blend of versatility and smart connectivity will appeal to customers who live their urban lives to the fullest and love exploring the world outside the city.

Ford Launches New Fiesta 1.0L EcoBoost in Malaysia

Hot hatch with turbocharged petrol engine below RM100k?

Today, Ford Malaysia has launched the new Ford Fiesta Sport+ 5-door with 1.0L EcoBoost engine. The car priced at RM93,888, the new Fiesta 1.0L EcoBoost is available in Malaysia in the five-door Sport+ variant in three popular colours – Artic White, Panther Black and True Red. It is now available at all showrooms across Peninsular Malaysia and will make its way to Sabah and Sarawak in June 2014.

New Fiesta 1.0L EcoBoost_2

Ford’s patented 3-cylinder 1.0L EcoBoost engine is big on power, torque and refinement. The EcoBoost technology combines direct fuel injection, turbocharging and variable valve timing that enable this downsized engine to deliver the power and performance of a conventional 1.6L engine with class-leading fuel efficiency and emissions levels. 

The quiet and smooth-running 1.0L EcoBoost engine produces 125 PS of power and peak torque of 170 Nm. With 25 percent fewer moving parts, the three-cylinder EcoBoost delivers both class-leading fuel efficiency of 5.3L/100 km and CO2 emissions of 121g/km.
New Fiesta 1.0L EcoBoost_1

Tiny enough to fit on a sheet of A4 paper or stow away in an airplane overhead luggage compartment, the 1.0L EcoBoost is the smallest of Ford’s growing global family of EcoBoost engines. The 1.0L EcoBoost is the third EcoBoost engine Ford has introduced in Malaysia.

Replacing large engines with smaller-displacement EcoBoost engines is one way Ford is delivering on its green technology commitment, which balances capability with environmental responsibility with an estimated fuel economy improvement by more than 20 percent and 15 percent less carbon dioxide emissions.

“Customers are going to be pleasantly surprised by how the smallest member of our EcoBoost engine family punches far above its weight,” said David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company. “Customers will immediately notice and appreciate how quiet the engine is, how quickly the car accelerates and most importantly how little fuel it needs.”

The award-winning 1.0L EcoBoost engine was named “International Engine of the Year” – one of the auto industry’s most prestigious awards globally – for both 2012 and 2013.

The new Ford Fiesta 1.0L EcoBoost offers the most comprehensive safety package in its class, including seven airbags – front driver and passenger, side, curtain and driver’s knee airbag.

Key safety and smart features available in the new Ford Fiesta 1.5L variant are also found in the new Fiesta 1.0L EcoBoost. These include:-

  • Electronic Stability Program (ESP) with Traction Control System (TCS) – helps customers remain in control of the car at all times, especially on slippery roads
  • Hill Launch Assist – helps drivers make a perfect hill start whether it’s uphill or downhill, by holding the car for up to three seconds on the slope
  • Anti-Lock Braking System (ABS) with Electronic Brake Force Distribution (EBD) and Emergency Brake Assist (EBA)
  • Ford SYNC™ – hands-free and seamless connectivity which allows drivers to answer phone calls and select music from devices connected via Bluetooth® or USB as well as listen to text messages by simply using voice commands. This helps drivers to keep their hands on the wheel and eyes on the road at all times.
  • Rear Parking Aid with Park Pilot – keeps drivers from backing into obstacles they cannot see when reverse parking as well as during parallel parking
  • Rain-Sensing Wipers – an optical sensor located behind the windscreen that detects the rain and automatically activates the wipers for the driver
  • Smart Keyless Entry with Ford’s Push Button Start

“The Fiesta is key driver of the company’s successful product-led transformation. We are confident that the new Fiesta 1.0L EcoBoost will continue to attract even more new-to-Ford customers, with its unmatched combination of quality, fuel efficiency, safety, smart technologies, head-turning looks and value for money,” said Westerman.

As with all Ford passenger vehicles available in Malaysia, the new Fiesta comes with Ford’s Extended Service Plan (ESP) to provide added peace of mind to customers at no extra cost. Ford ESP is a free three-year or 60,000km maintenance programme that covers parts and labour free of charge.

In addition to routine inspection and maintenance services, Ford’s ESP covers free replacements for selected wear-and-tear items, including spark plugs, shock absorbers, engine belts, brake pads and wiper blades.

Highlights from KLIMS 2013

The 2013 Kuala Lumpur International Motor Show kicks off this week! As usual, the motor show is hosted in Putra World Trade Centre (PWTC) in Kuala Lumpur. Exhibition starts on 15 November 2013 up till 24 November 2013.  We were at the media preview of this event on 14 November 2013 and also have witnessed several car launches.  

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Volkswagen Malaysia have unveiled the 2014 Polo 1.6. With just 2 weeks after VW launched the 2014 Polo Sedan, now, VW have previewed the new Polo 1.6 (hatchback) that’s to be launched next year. 

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On the other hall, Honda has officially launched the all new Honda Odyssey. The all new Honda Odyssey was just launched in Japan 2 weeks ago and it is now at our shores with the price ranging from RM228,000 to RM248,000.

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Nissan on the other hand have launched the 100% full electric car – Nissan Leaf and also showcased the Nissan Almera Nismo Performance Package. The performance package is targeted at customization seekers looking to enhance their Nissan Almera.

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Perodua unveils its concept car codenamed ‘Buddyz’. For the first time, Perodua unveils a Sedan car of its own brand. We might see a new Perodua sedan model coming in the near future?

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Ford having to be at the last hall at the events showcased 2 new ‘green’ vehicle – Fiesta 1.0 Ecoboost & Ecosport. Both these green vehicles is believed to come to our Malaysian shores in first quarter of 2014 and mid 2014.

More details on the launch for VW Polo 1.6, Honda Odyssey, Nissan Leaf & Almera Performance Package, and the Ford Eco-vehicles coming soon.

View the gallery below for the highlights of the event.