MINI Malaysia, the most sophisticated compact premium automotive brand in the country today introduced the New MINI for the very first time for the generations of the New Malaysia.
Sashi Ambi, Head of Corporate Communications of BMW Group Malaysia said, “The New MINI represents the latest and finest of the technological and design excellence of a car brand that has had an iconic and illustrious appeal that has been transcending generations since 1959. The MINI of this generation is the perfect companion to explore every corner of a new and progressive country with unparalleled ease, meeting modern and premium needs with style to stand out and be noticed.
Kidd Yam, Head of MINI Malaysia, meanwhile said, “Since the introduction of the third generation MINI in 2014, we have seen more than 1,500 units delivered in Malaysia, accounting for more than half of the total deliveries of MINI vehicles here. Malaysians clearly love the thrill of the Go-Kart Driving capabilities that is signature to the MINI brand, combined with the current and modern enhancements built harmoniously into its iconic premium compact design which elevates its appeal further.
The very first Mini was created in 1959 and immediately became a design icon with celebrity-like appeal in the history of pop culture and motorsports. With its deeply human appeal in its looks, visceral driving experience and accessibility, the Mini was invented with the creative use of space, coupled with the thrilling go-kart driving feeling and a design that has left a lasting impression until today.
The New MINI stays faithful to these legendary roots but is now also a current and contemporary icon, setting new benchmarks once again for emotive, premium design, clever functionality and its signature go-kart handling.
The New MINI 3 Door and the New MINI 5 Door are introduced with the latest engines and transmissions from the BMW Group which complies with the latest Euro 6c standards for increased driving excitement and even lower fuel consumption. The New MINI also sets new benchmarks for emotive, signature design elements such as the new MINI Logo Projection, LED Headlamps and Union Jack Tail lamps with Day Time Running Lights, and new logo elements on its body to distinguish the car further from its previous iterations.
The New MINI engines have been revised for increased driving excitement and even lower fuel consumption. Additionally, with an engine cover that has been made 13% lighter with the progressive use of Carbon Fibre Reinforced Plastic (CFRP), the New MINI now offers engines that have an overall reduction of up to eight kilograms in its total weight, improving its fuel consumption radically and fully meeting the latest Euro 6c Standard.
The Coasting experience which was previously only available via the GREEN mode is also now possible in the MID mode with The New MINI. The feature intuitively shifts the engine to idle when the foot is off the accelerator pedal when cruising.
The New MINIs are also equipped with LED headlamps and tail-lamps with New Daytime Running Lights for the very first time. The front beams are powered by Bi-LED lights, and at a flick of the indicator will switch the LED daytime running lights to the LED indicators. The energy-saving rear lights sport a new and stylised Union Jack that is sure to make heads turn, making no mistake to the heritage of the MINI. All headlights are enhanced with full LED technology that has been redesigned for greater brightness than the previous models.
Additionally, for the first time ever in South East Asia, MINI Malaysia introduces the award-winning MINI Yours Customised Accessories which allow retrofit components such as side scuttles, cockpit facia, LED Door Sills Finishers and LED Door Projector to be produced according to the customer’s personally designed specifications. The German Design Council recently awarded the prestigious German Innovation Award in Gold to this unique customisation offering, describing it as the ‘next level of individualisation’. The MINI Yours Customised Services can be designed and ordered at www.yours-customised.mini, choosing between various colours, patterns, surfaces and icons as well as adding their own text to the design.
The classic MINI logo has also been refreshed for all models with subtle modification and a sharper contrast. The re-interpretation of the existing logo now features a two-dimensional “flat design”, reflecting the new brand identity with its focus on the essentials – driving fun, distinctive design, premium quality and emotional appeal. Also, with the MINI Logo Projection, drivers are now greeted by the new logo beamed on the ground every time they step in and out of their MINI.
The New MINI Cooper S 3 Door and the New MINI Cooper S 5 Door are the first MINIs in the family to be equipped with the 7-Speed Dual Clutch Transmission and an electronic gear shifter.
The 7-Speed Dual Clutch Steptronic Sports Transmission consist of two sub-transmissions to ensure no delays and thus more comfort in shifting gears. With sub-transmission 1 aligned for gears 2, 4, 6, and the reverse, and sub-transmission 2 for gears 1, 3, 5, and 7, such optimum efficiency means the next gear will always have been pre-engaged on the other sub-transmission. The new transmission type is helped by the purely mechanical function of the torque converter. The expanded gears and bigger gear shift spacing also contribute to less fuel consumption and CO2 emission. Additionally, the newly designed electronic selector lever ensures that the gear always returns to its original position after changing between driving mode D, neutral position N, and reverse mode.
The New MINI Cooper S 3 Door and the New MINI Cooper S 5 Door are powered by the 2.0-litre 4-Cylinder MINI TwinPower Turbo Engine. Both deliver up to 192HP and 280Nm of torque, with a top speed of 235km/h.
The New MINI 3 Door goes from 0 to 100km/h in 6.7 seconds with a combined CO2 emission of 125 g/km and combined fuel consumption of 5.5l/km. Meanwhile, the New MINI 5 Door sprints from 0 to 100km/h in 6.8 seconds. The New MINI 5 Door’s combined CO2 emission is 128 g/km and its combined fuel consumption is 5.6 l/km.
The New MINI 3 Door.
The New MINI 3 Door stands out with the 17” Cosmos Spoke in Black, where a coat of special black paint provides a more dynamic look that gives the rims a high-gloss finish and deep black paint effect.
The New MINI 3 Door prioritises digital sophistication with its Touch Screen Display with Navigation, a high-resolution screen in the MINI Centre Instrument that puts a wealth of information at your fingertips. The New MINI 3 Door comes with a 6.5” display, which can be operated via the MINI Controller or touch screen. To enhance technological offerings, the New MINI 3 Door features MINI Connected which enables owners to integrate their smart phone, smart phone apps and the MINI Connected App into their MINI. The MINI Connected App enables owners to easily check Fuel Consumption, Fuel Range and Last Known Location.
The challenges of reversing in and out of tight spots are now a thing of the past as the New MINI 3 Door is newly installed with the Rear View Camera. A complement to the existing Park Distance Control, the Camera provides a clear picture of what is behind and even guidelines to steer in the right direction.
The interior of the New MINI 3 Door comes with the backlit MINI Yours Illuminated Cockpit. The display lights up with a stylised Union Jack, offering 12 colours that are sure to suit every mood of every driver.
The interior finish of the New MINI 3 Door keeps up the MINI comfort and sophistication by being fitted out with Leather Cross Punch in Carbon Black.
The New MINI 3 Door comes in seven colours – Chili Red, Pepper White, Solaris Orange, White Silver, Starlight Blue, Thunder Grey and British Racing Green paired with Black Roof. Alternatively, Chili Red can also be paired with White Roof.
The New MINI 5 Door.
The wheels for the New MINI 5 Door impress with the stunning high gloss 17” John Cooper Works Track Spoke in Black, exclusively developed for optimum weight support and fitted with run-flat tyres. An attractive new standard feature for the New MINI 5 Door is the John Cooper Works Aerodynamic Kit which confers the New MINI with the eye-catching rear spoiler, while ensuring the vehicle’s power stays exactly where it belongs – on the road.
As with the New MINI 3 Door, digital components such as MINI Connected, the Touch Screen with Navigation with a 6.5” display, and the Rear View Camera are all available with the New MINI 5 Door. In terms of interior finish, the New MINI 5 Door offers Leather Cross Punch Carbon Black and the Black Chequered Interior Style.
The New MINI 5 Door comes in six colours – Chili Red, Pepper White, Emerald Grey, White Silver, Starlight Blue and British Racing Green paired with Black Roof. Chili Red can also be paired with White Roof.
The New MINI models are covered by MINI Malaysia’s 5 Years Roadside Assistance programme, available for all new MINI vehicles with a comprehensive list of services that include a 24-Hour, 365-days-a-year Accident and Help on the Phone and On the Spot Hotline, Free Towing Services and when needed (over 200KM from residential home), Replacement Vehicle, Seamless Mobility, Accommodation, Mobility Services Solutions as well as Repatriation services.