Hyundai Motor Company saw its brand value increase by 9.3% from a year earlier in the Best Global Brands 2010 by Interbrand, outperforming the industry’s average growth rate.
Hyundai, which has been included in the Best Global Brands for six consecutive years, ranked No.65 out of 100 brands this year, a steady increase from the no.84 position in 2005. The growth rate of 9.3% significantly outperformed the industry’s average growth rate of 2.8%.
A deeper look into the change indicates that Hyundai has been successful in functional attributes such as quality and design, has a strong new vehicle line-up, and received substantial global exposure during the World Cup and Super Bowl. Hyundai’s strategies have paid off, Interbrand said in a recent release.