Honda Malaysia chalks up another significant milestone with the delivery of the 250,000th City to another happy customer. This outstanding cumulative sales of the City since the 2nd Generation which was first introduced in Malaysia 16 years ago in 2001, attests to the good market acceptance of this high value for money B-segment sedan.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Katsuto Hayashi said, “We express our sincere heartfelt thank you and appreciation to all 250,000 City customers. Customer support and feedback have pushed us to set the benchmark for B-segment cars in each generation. Their support and belief in the Honda brand have enabled our models to achieve segment leadership positions including the City which is the B-segment leader. The City is a global model of which every generation has been consistently welcomed by Malaysians. It was the main contributor to Honda Malaysia sales in 2015 and 2016, propelling the company to become the No.1 Non-National brand in Malaysia for two consecutive years and also enabling Honda Malaysia to end 2016 as the 1st Non-National brand to achieve No.2 position in overall TIV”.
The City is one of Honda Malaysia’s most sought-after models, with the 2nd Generation recording more than 61,000 unit sales and the 3rd Generation more than 84,000 unit sales. The 4th Generation is the most successful, capturing 33% of the B-segment market share in 2014 when it was launched, and this market share rose to 39% at the end of December 2016. This generation sold an impressive 100,000 units during the period of March 2014 to December 2016, making it the most popular generation of all the City and accounting for 38% of Honda Malaysia sales of the same period. The Taffeta White and Modern Steel Metallic colours are the favourite colours of Malaysian customers. The City is a CKD model starting from the 2nd Generation until this current 4th Generation and Honda Malaysia is proud that its best-selling model is made in Malaysia.
The demand for the City can be traced to its strict adherence to the original design principle of ‘Man Maximum Machine Minimum’, which prioritises comfort and space for driver and passengers by pushing the boundaries of automotive technology to derive more benefits for owners.
The City is the ideal sedan for Malaysians; from singles to families, young to matured drivers, and for urban and long distance driving. As a highly affordable and appealing model to all customers, it fits young owners who want a stylish and performance car as well as mature owners and families who look for comfort and safety.
The brisk sales of the newly launched refreshed model of the 4th Generation is once again firmly securing the City’s position as the hot favourite among Malaysians. Bookings for the City now stand at 2,500 units, up another 500 bookings from the 2,000 bookings achieved within 10 days of its launch.
With the available capacity at the Pegoh plant in Melaka, Honda Malaysia is living up to its promise of timely delivery of cars to new owners. The 250,000th City is a brand new Modern Steel Metallic (V Variant) which was delivered yesterday to its owner, Mr. Tan Kian Hui, who bought the car at Tiong Nam Motor (M) Sdn. Bhd.
Tiong Nam Motor (M) Sdn. Bhd. Managing Director and Owner Mr. Yoon Wai Cheong said, “The City is very well received by customers and is in high demand. We are indeed very honoured to be the dealer who has the opportunity to celebrate the successful delivery of the 250,000th City to Mr. Tan today. We look forward to providing Mr. Tan and all our customers with good after sales service to ensure customer satisfaction even after a car is purchased.
To congratulate him on his lucky purchase and in appreciation of him selecting the City as his first car, Honda Malaysia presented Mr. Tan with RM1,000 worth of service vouchers, a full set of Honda merchandise and Honda Genuine Accessories consisting of Modulo package, Urban package and Utility package worth RM5,300.
Mr. Tan was also one of the 25 lucky customers whom Honda Malaysia is giving RM1,000 worth of service vouchers each as token of appreciation and in celebration of this milestone. The remaining 24 lucky customers will be announced on Honda Malaysia Facebook page.
“I have always had a good impression of Honda cars. When it came to buying my own car, I immediately only thought of Honda and I liked the City very much the minute I saw it because the design is very attractive. When I sat in the car for the first time, I was impressed with the amount of features such as rear view camera and rear air conditioning that give added convenience. I booked the car just about a week ago and to be the 250,000th City owner is totally unexpected. I am very happy with my new City!” said Mr. Tan who hails from Klang.
Honda Malaysia is very grateful for the support of Malaysians and thanks all customers for their support. It is currently running multiple campaigns including the 3S or “Best Deals Promotion” which rewards new customers automatically*, the “Best Time to Get Best Protection” promotion with Ecotint to help Malaysians stretch their Ringgit as well as “The Digital Treasure Hunt Wall Contest” which is open to all Malaysians today whereby participants in the Facebook contest will stand to win a variety of prizes.