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BMW Group Malaysia Introduces the New BMW 7 Series


Today, BMW Group Malaysia introduced the newest editions of the BMW 7 Series – the new BMW 730Li, BMW 740Li and the BMW ActiveHybrid 7L at the BMW Malaysian Open 2013.

“We at BMW believe that the new BMW 7 Series will continue to reinforce our position as the most innovative and prestigious luxury limousine manufacturers in the premium segment. Fitted with the latest BMW innovations that will further enhance the stellar performance of its predecessor, this luxurious sedan is unmatched by any other luxury vehicle in the market and is designed and engineered to deliver Sheer Driving Pleasure to Malaysian customers without any compromise. The new BMW 7 Series is the Ultimate statement of sporting luxury!” said Dr. Gerhard Pils, Chief Executive Office, BMW Group Malaysia.

2013 BMW 7 Series

The highlights of the new BMW 7 Series are its upgraded interior with optimised soundproofing, improved ride comfort, new Adaptive LED headlights, and state-of-the-art safety technology to create an in-car experience like no other. Combined with the world’s most powerful 6-cylinder in-line petrol engine, the new BMW 7 Series will set new performance and efficiency benchmarks in the premium segment.

The launch of the new BMW 7 Series also expands on the company’s revolutionary Advanced Hybrid vehicle offerings with the introduction of the BMW ActiveHybrid 7L. The car combines the latest hybrid technology with intelligent energy management systems, enabling significant all-electric operations and reducing fuel consumption by up to 27%.

Dynamic lines and perfectly balanced proportions of the all BMW 7 Series exterior resonates a sporty and elegant presence. New all-LED headlight clusters dominates the front, while a distinctive kidney grille with nine slats on each side, redesigned bumper apron, and indicators integrated into the exterior mirror casings lend the BMW a visibly rejuvenated face which oozes sophistication and elegance. At the rear, a chrome trim strip between the taillights in the rear apron provides an additional contrast, accentuating the unmistakable appearance of the new BMW 7 Series.

The new BMW 7 Series is powered by 6-cylinder in-line petrol engine with BMW TwinPower Turbo technology mated with 8-speed automatic transmission. For the BMW 730Li, the 3-litre petrol engine delivers a maximum output of 190 kW/258 hp with torque peaking at 310Nm. Fuel economy is 8.7 litres per 100km, with CO2 emission of 202 grams per km making the BMW 730Li 11% more efficient than its predecessor.  The BMW 740Li on the other hand, delivers a maximum output of 235 kW/320 hp with torque peaking at 450Nm. Average fuel savings of 7.9 litres per 100km and CO2 emissions of 184 grams per km make the all new BMW 740Li 21% more fuel efficient than its predecessor.

As for its intelligent management system, modes such as ECO PRO and Brake Energy Regeneration are incorporated as standard features, thus blending the new BMW 7 Series exceptional dynamics with outstanding fuel economy and efficiency. Reaffirming BMW’s key qualities as leaders in innovation, the BMW 7 Series features the unique ECO PRO mode with anticipation assistant. This feature uses data from the navigation system to recognise bends, T-junctions, boundaries and roundabouts to provide drivers with tips on reducing accelerator pressure in advance.

BMW 7 Series Malaysia 2013

As BMW continues to push ahead with the development of intelligent hybrid drive systems, the BMW ActiveHybrid 7L is a testament to the capabilities of an enhanced second generation full hybrid drive vehicle. Utilizing the same petrol powerplant as the BMW 740Li, the BMW ActiveHybrid 7L is further augmented by an electric motor which delivers an additional output of 40kW/55 hp, for a total combined output of 260 kW/354 hp. This allows the car to continue to deliver excellent performance with a 0-100km/h sprint benchmark of 5.7 seconds, but also demonstrate remarkable fuel efficiency under normal driving conditions with an average fuel consumption of 6.8 litres per 100km and CO2 emissions of a mere 158 grams per km.

Further setting the BMW ActiveHybrid 7L apart from its family is the hybrid-specific Auto Start/Stop function, which is activated when the vehicle is approaching a stop. Depending on the charge in the high-performance battery or its acceleration requirement, the engine will restart immediately after a stop or once the vehicle reaches 60km/h. With ECO PRO mode activated, drivers can also experience the vehicle “gliding” with the internal combustion engine switched off at speeds up to 160km/h. The petrol engine is deactivated during this process, resulting in zero-emission while the vehicle uses the stored kinetic energy thanks to the Brake Energy Regeneration technology. The Hybrid specific Auto Start/Stop function also operates in COMFORT and SPORT modes at speeds up to 80 km/h. Drivers are able to activate these different driving modes via the Driving Experience Control button on the centre console of the vehicle.

Further enhancing the exclusivity and dynamic appeal of the BMW ActiveHybrid 7L,  the BMW M Sport package  is included as a standard, comprising of the M Aerodynamics exterior package, M Sport leather steering wheel with gearshift paddles, as well as M light alloy wheels for a sportier appearance.

The new BMW 7 Series will be available for purchase at BMW dealerships throughout Malaysia from 30th March 2013.  The retail prices in Peninsular Malaysia (on the road, without insurance, with BMW Service + Repair Inclusive (BS+RI)) for the all new BMW 7 Series are:-

BMW 730Li – RM 648,800.00
BMW 740Li – RM 818,800.00
BMW ActiveHybrid 7L – RM 938,800.00