{"id":15865,"date":"2015-05-31T19:56:21","date_gmt":"2015-05-31T11:56:21","guid":{"rendered":"http:\/\/www.fastmotoring.com\/?p=15865"},"modified":"2015-05-31T19:56:21","modified_gmt":"2015-05-31T11:56:21","slug":"lamborghini-prepares-to-introduce-urus-luxury-suv-in-2018","status":"publish","type":"post","link":"https:\/\/www.fastmotoring.com\/index.php\/2015\/05\/lamborghini-prepares-to-introduce-urus-luxury-suv-in-2018\/","title":{"rendered":"Lamborghini Prepares To Introduce ‘Urus’ Luxury SUV in 2018"},"content":{"rendered":"<\/fb:like>

Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show.<\/p>\n

\"Lamborghini<\/p>\n

The new ve\u00adhi\u00adcle will be pro\u00adduced in San\u00adt\u2019A\u00adgata Bolog\u00adnese and will her\u00adald ad\u00addi\u00adtional growth and sig\u00adnif\u00adi\u00adcant op\u00adpor\u00adtu\u00adni\u00adties across the mar\u00adque with the ex\u00adpan\u00adsion of the prod\u00aduct range. It will also de\u00adter\u00admine a sub\u00adstan\u00adtial in\u00adcrease in the pro\u00adduc\u00adtion ca\u00adpac\u00adity of the fac\u00adtory. Over the life\u00adcy\u00adcle of the new ve\u00adhi\u00adcle the com\u00adpany will in\u00advest hun\u00addreds of mil\u00adlions of Eu\u00adros.<\/p>\n

The pro\u00adject will be re\u00adal\u00adized due to the joint com\u00admit\u00adment of sev\u00aderal par\u00adties in\u00advolved, in\u00adclud\u00ading Volk\u00adswa\u00adgen Group with AUDI \u00a0AG as Lam\u00adborgh\u00adini share\u00adholder, the Ital\u00adian Min\u00adistry of Eco\u00adnomic De\u00advel\u00adop\u00adment, In\u00advi\u00adtalia (Ital\u00adian na\u00adtional agency for in\u00adward in\u00advest\u00adments and eco\u00adnomic de\u00advel\u00adop\u00adment), Emilia Ro\u00admagna Re\u00adgion, the Union Rep\u00adre\u00adsen\u00adta\u00adtives and the en\u00adtire Au\u00adto\u00admo\u00adbili Lam\u00adborgh\u00adini team.<\/p>\n

Au\u00adto\u00admo\u00adbili Lam\u00adborgh\u00adini Pres\u00adi\u00addent and CEO Stephan Winkel\u00admann de\u00adclares: \u201cThis is a proud mo\u00adment for every\u00adbody in Lam\u00adborgh\u00adini. The in\u00adtro\u00adduc\u00adtion of a third model line en\u00addorses the sta\u00adble and sus\u00adtain\u00adable growth of the com\u00adpany and sig\u00adni\u00adfies for us the be\u00adgin\u00adning of a new era.\u201d<\/p>\n

He adds: \u201cThe new SUV will be made in San\u00adt\u2019A\u00adgata Bolog\u00adnese, demon\u00adstrat\u00ading our com\u00admit\u00adment to safe\u00adguard\u00ading the val\u00adues of \u2018Made in Italy\u2019 world\u00adwide.\u201d<\/p>\n

Pro\u00adduc\u00adtion of the new Lam\u00adborgh\u00adini SUV in San\u00adt\u2019A\u00adgata Bolog\u00adnese will see sig\u00adnif\u00adi\u00adcant de\u00advel\u00adop\u00adment of the fac\u00adtory site, in\u00adcreas\u00ading from the cur\u00adrent 80,000 square me\u00adters to an area cov\u00ader\u00ading ca. 150,000 square me\u00adters. The pro\u00adject will in\u00adclude the con\u00adstruc\u00adtion of new fa\u00adcil\u00adi\u00adties, such as a new pro\u00adduc\u00adtion line, ware\u00adhous\u00ading and en\u00adlarge\u00adment of the R&D de\u00adpart\u00adment. The ad\u00addi\u00adtion of a third model line will also pro\u00advide im\u00adpor\u00adtant op\u00adpor\u00adtu\u00adni\u00adties for the sup\u00adplier net\u00adwork in Italy and in\u00adter\u00adna\u00adtion\u00adally, and have a strong im\u00adpact on hu\u00adman re\u00adsources: Lam\u00adborgh\u00adini in\u00adtends to hire\u00a0500 new em\u00adploy\u00adees.<\/p>\n

Ru\u00adpert Stadler, Chair\u00adman of the Board of Man\u00adage\u00adment Audi AG states: \u201cLam\u00adborgh\u00adini, Italde\u00adsign Giu\u00adgiaro and Ducati have de\u00advel\u00adoped very suc\u00adcess\u00adfully un\u00adder Audi parent\u00adage, and kept their Ital\u00adian iden\u00adtity. With the de\u00adci\u00adsion to pro\u00adduce the Lam\u00adborgh\u00adini SUV in Sant\u2019 Agata Bolog\u00adnese we have proven once more our com\u00admit\u00adment to Italy as an im\u00adpor\u00adtant au\u00adto\u00admo\u00adtive in\u00addus\u00adtrial na\u00adtion.\u201d<\/p>\n

Luca de Meo, Board Mem\u00adber for Sales and Mar\u00adket\u00ading Audi AG un\u00adder\u00adlines: \u201cLam\u00adborgh\u00adini is to\u00adday one of the world\u2019s most ex\u00adclu\u00adsive brands. We at Audi are very proud of all our Ital\u00adian sub\u00adsidiaries. I am de\u00adlighted at this out\u00adcome for both Lam\u00adborgh\u00adini and Italy, and thank the Ital\u00adian gov\u00adern\u00adment for their col\u00adlab\u00ado\u00adra\u00adtion in help\u00ading to make this pos\u00adsi\u00adble.\u201d<\/p>\n

A lux\u00adury SUV sees Lam\u00adborgh\u00adini chal\u00adleng\u00ading an un\u00adex\u00adploited, fast-grow\u00ading and fas\u00adci\u00adnat\u00ading car seg\u00adment, and ex\u00adpand\u00ading its clien\u00adtele sig\u00adnif\u00adi\u00adcantly. These will in\u00adclude Lam\u00adborgh\u00adini su\u00adper sports car cus\u00adtomers who to date have dri\u00adven SUV mod\u00adels from other brands, as well as fam\u00adi\u00adlies and cus\u00adtomers new to the Lam\u00adborgh\u00adini mar\u00adque. Dis\u00adtri\u00adb\u00adu\u00adtion of vol\u00adumes will be well bal\u00adanced among the three ma\u00adjor sales re\u00adgions: EMEA, the Amer\u00adi\u00adcas and Asia Pa\u00adcific. Tar\u00adget mar\u00adkets will be pri\u00admar\u00adily the USA, China, the Mid\u00addle East, United King\u00addom, Ger\u00admany and Rus\u00adsia. The an\u00adnual vol\u00adumes will be around 3,000 ve\u00adhi\u00adcles and will dou\u00adble the com\u00adpa\u00adny\u2019s cur\u00adrent sales per\u00adfor\u00admance.<\/p>\n<\/fb:like>","protected":false},"excerpt":{"rendered":"

Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show. The new ve\u00adhi\u00adcle will be pro\u00adduced in San\u00adt\u2019A\u00adgata Bolog\u00adnese and …<\/p>\n","protected":false},"author":5,"featured_media":15867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[382,5],"tags":[9473,9472,9471,5535,9166,9470],"class_list":["post-15865","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-lamborghini","category-news","tag-2018-lamborghini-luxury-suv","tag-2018-lamborghini-suv","tag-2018-lamborghini-urus","tag-automobili-lamborghini","tag-lamborghini-suv","tag-lamborghini-urus"],"_links":{"self":[{"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/posts\/15865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/comments?post=15865"}],"version-history":[{"count":2,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/posts\/15865\/revisions"}],"predecessor-version":[{"id":15868,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/posts\/15865\/revisions\/15868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/media\/15867"}],"wp:attachment":[{"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/media?parent=15865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/categories?post=15865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/tags?post=15865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}