{"id":12519,"date":"2013-02-21T21:47:21","date_gmt":"2013-02-21T13:47:21","guid":{"rendered":"http:\/\/www.fastmotoring.com\/?p=12519"},"modified":"2013-02-21T21:47:49","modified_gmt":"2013-02-21T13:47:49","slug":"ups-joins-scuderia-ferrari-as-new-team-sponsor","status":"publish","type":"post","link":"https:\/\/www.fastmotoring.com\/index.php\/2013\/02\/ups-joins-scuderia-ferrari-as-new-team-sponsor\/","title":{"rendered":"UPS Joins Scuderia Ferrari As New Team Sponsor"},"content":{"rendered":"<\/fb:like>

UPS announced the expansion of its sponsorships in motorsports by entering Formula 1 racing through a multi-year sponsorship of Scuderia Ferrari. The alliance was announced in Barcelona, Spain and featured Scuderia Ferrari driver Fernando Alonso, shortly before the Spaniard took the track for the first time in the team\u2019s 2013 F138 race car bearing the UPS shield.<\/p>\n

\"F1<\/a><\/p>\n

As part of the sponsorship, UPS will have significant visibility as Scuderia Ferrari competes in the Formula 1 World Championship across the globe in 19 countries, including Malaysia in end of March.<\/p>\n

The UPS shield will be visible on the Ferrari F138 cars driven by Alonso and teammate Felipe Massa, on their racing overalls, as well as the Scuderia\u2019s fleet of transporters and trackside equipment. In addition, UPS will implement a comprehensive activation program across the organization on a global scale.<\/p>\n

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UPS also becomes the \u201cOfficial Logistics and Shipping Sponsor\u201d for Ferrari and will become fully integrated into the company\u2019s daily operations by providing critical and complex delivery and transportation services.<\/p>\n

Scuderia Ferrari, founded in 1947, is the most recognized name in racing and is also the most successful. Scuderia Ferrari is the only team to have competed in the Formula 1 World Championship continuously since its inception in 1950 and holds nearly every Formula 1 record.<\/p>\n

\u201cWe are extremely pleased to have UPS on board as our new Partner, as they are one of the most successful and recognized brands worldwide,\u201d said Scuderia Ferrari Team Principal Stefano Domenicali. \u201cExcellence, innovation and precision are critical across every process within the team. Working with an organization that has the global reach and scale of UPS, and that also shares these values, will allow us to jointly explore and implement ways to improve operations and increase efficiency across the team.\u201d<\/p>\n

\u201cWe are excited to join Ferrari and be a part of their racing organization,\u201d said Christine Owens, UPS senior vice president, communications and brand management at the signing of the long-term agreement yesterday at Ferrari\u2019s headquarters in Maranello, Italy. \u201cUPS has been involved in motorsports for more than 12 years. Expanding our involvement into Formula 1 with one of the world\u2019s most recognizable racing teams brings together two worldwide brands that have rich histories and cultures as well as a track record of unmatched commitment to excellence.<\/p>\n

\u201cBoth UPS and Ferrari constantly strive to develop and implement new technologies, using speed and efficiency to go beyond what\u2019s expected,\u201d Owens said. \u201cBeing a part of Scuderia Ferrari helps reinforce the UPS brand globally, positively impacting our business both on and off the track, and by investing in key growth markets around the world.\u201d<\/p>\n<\/fb:like>","protected":false},"excerpt":{"rendered":"

UPS announced the expansion of its sponsorships in motorsports by entering Formula 1 racing through a multi-year sponsorship of Scuderia Ferrari. The alliance was announced in Barcelona, Spain and featured Scuderia Ferrari driver Fernando Alonso, shortly before the Spaniard took the track for the first time in the team\u2019s 2013 F138 race car bearing the …<\/p>\n","protected":false},"author":5,"featured_media":12521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228,81,5],"tags":[8386,86,230,310,8388,8387,8389,8385,8384],"class_list":["post-12519","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-ferarri","category-formula-1","category-news","tag-2013-f138-race-car","tag-f1","tag-felipe-massa","tag-fernando-alonso","tag-ferrari-f138","tag-ferrari-f138-cars","tag-formula-1-world-championship","tag-scuderia-ferrari","tag-ups"],"_links":{"self":[{"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/posts\/12519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/comments?post=12519"}],"version-history":[{"count":6,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/posts\/12519\/revisions"}],"predecessor-version":[{"id":12527,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/posts\/12519\/revisions\/12527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/media\/12521"}],"wp:attachment":[{"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/media?parent=12519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/categories?post=12519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fastmotoring.com\/index.php\/wp-json\/wp\/v2\/tags?post=12519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}